JM Essentials '25 Beanie

The embroidered logo on the front looks way cleaner in person than I expected, not that plasticky patch stuff. Knit is soft enough that I forget I'm wearing it, and it actually stays put on windy walks.

It’s been my go-to hat since it arrived—that super-soft knit feels way more expensive than it is. The logo embroidery is clean and subtle, and I’ve already worn it through a few cold mornings without any itch. Just wish they had more colors, but the one I picked works perfectly.